What hurts my TikTok Shop score, and how do I protect it?

A TikTok Shop score drops when orders ship late, get cancelled, come back for reasons the seller caused, or collect bad reviews, and when the shop breaks content or product rules. A low score can limit what the shop is allowed to do. Prime Team Agency, a TikTok Shop agency, watches these numbers weekly with brands.

Contact Us to talk to our team about it.

Approving returns just to protect the score

Brands tell us they approve returns they disagree with because they are afraid of the score. Late-shipping warnings and policy points arrive with little explanation.

Shop score pressure comes up regularly on our client calls. A TikTok Shop agency should read the score as an operations report, every week.

What brings the score down

• Late dispatch. Orders that ship after the promised time.
• Cancellations. Orders cancelled by the seller, often because stock ran out.
• Seller-caused returns. Wrong item, damaged in packing, not as described.
• Bad reviews. Low product and service ratings.
• Policy points. Violations on listings, videos, live sessions or claims.

What you can do

• Check the shop's health page every week and note what changed.
• Sync stock so the shop never sells what the warehouse does not have.
• Set a dispatch time your warehouse can meet on its slowest day.
• Read return reasons and fix the listing, photos or packing behind them.
• Review videos and listings for claims that break TikTok Shop rules before they go live.

When to get help

If the score keeps slipping and the warnings do not say why, start with the orders and returns behind it. We can review them with you. Contact our team to talk it through.

Related questions

• Why did my TikTok Shop sales suddenly drop?
• Is TikTok Shop profitable after fees and commissions?
• All seller and brand questions

Related reading

• TikTok Shop mistakes brands must avoid
• How to set up TikTok Shop for your brand