Amazon SEO Agency for Established Brands
We write and test your listings so they rank in Amazon search, answer shoppers in Alexa for Shopping, and convert the traffic you already pay for.
Keyword and search research
Listing copy and backend terms
Images, A+ Content and Brand Store
Ads and SEO together
Amazon SEO services that rank and convert
Amazon SEO services are the work of getting your products found and chosen on Amazon: the right search terms, listings that answer the shopper's question, and creative that turns the visit into a sale. Ranking alone is not the goal. A listing that ranks and does not convert costs you ad money and organic position at the same time.
Amazon search has changed
Shoppers no longer only type keywords. Alexa for Shopping, the AI assistant Amazon launched in May 2026 to replace Rufus, now sits in the search bar, the results page and product pages. It answers questions and builds comparisons by reading your title, bullets, attributes, A+ Content, reviews and Q&A. AI engines outside Amazon, such as ChatGPT and Google's AI answers, now recommend products too. We write listings that all three can read: keyword-complete for search, clear and specific for Alexa for Shopping, and consistent with what the rest of the web says about your brand. It is the same discipline behind our GEO and AEO service.
Who we work with
- Established brands whose listings rank below their sales potential
- Brands whose ads carry most of the sales because organic rank is weak
- Catalogs with inconsistent listings across Vendor Central and Seller Central
What our Amazon SEO service covers
- Search research: keywords, long-tail terms and shopper questions by product, from Amazon search data and your ad search-term reports.
- Listing optimization: titles, bullets, descriptions, backend search terms and product attributes, written for relevance and readability.
- Conversion creative: main and secondary images, A+ Content and Brand Store, tested with Amazon's Manage Your Experiments. See our creative portfolio.
- Catalog health: suppressed listings, missing attributes, wrong categories and indexing gaps fixed at the source.
- AI shopping readiness: complete attributes and clear answers to the questions shoppers ask, so Alexa for Shopping can include your product in its overviews and comparisons.
- SEO with ads: search-term data from your Amazon PPC campaigns feeds the listings, and organic rank lets ads work harder.
Results from listing and content work
- Tide-to-Go (P&G): we triaged the best sellers, rebuilt images, A+ Content, brand story, copy and SEO, and tested them in Amazon's experiments. Conversion rate +38% and sales +35%, year over year. Read the case study.
- BREZ: listings and creative built for launch, 10.8% conversion rate and $233K in first-month sales. Read the case study.
- V Beauty Pure: 450+ listings optimized on TikTok Shop, sales +132%. Read the case study.
"Prime Team has taken Pooph to well over $30 million a year on Amazon at a TACOS under 10%." Jane Pak, CEO, Pooph
How we work
- Audit. Rank, indexing, conversion and catalog health by product.
- Research. Search terms and shopper questions, ranked by value.
- Rewrite and rebuild. Copy, attributes and creative, product by product.
- Test. Amazon's experiments decide which version wins.
- Report. Rank, organic sales and conversion by product, with what to do next.
Start with a Marketplace Growth Audit
A senior operator reviews your account and hands you a roadmap within 5 business days, at no cost, whether or not we work together. Contact our team to request it. For full account management, see our Amazon agency service.
Last updated: October 2026
Amazon SEO FAQs
Amazon SEO services improve how your products rank in Amazon search and how often shoppers buy after they click. The work includes keyword and question research, listing optimization, catalog fixes, conversion creative and testing, measured by rank, organic sales and conversion rate.
Organic rank for the terms that matter, organic sessions and sales, conversion rate by product, and the share of sales that comes from organic versus ads. Every report ends with what we recommend next.
Yes. We work only with what Amazon allows: listing content, attributes, creative, testing and advertising. No review manipulation, no keyword stuffing, no tactics that put your account at risk.
Alexa for Shopping is Amazon's AI shopping assistant. It replaced Rufus in May 2026 and now appears in the search bar, the results page and product pages for signed-in US shoppers. It answers questions and builds comparisons from your title, bullets, attributes, A+ Content and reviews, so empty attributes and vague bullets leave you out.
Yes. A launch listing built on the right search terms, with strong creative, gives ads and promotions something that converts. BREZ launched with a 10.8% conversion rate and $233K in first-month sales.
Both, as one plan. Ads bring immediate visibility and search-term data; SEO turns that data into listings that rank and convert, which makes every ad click worth more. We run them together for that reason.
Google ranks pages for information. Amazon ranks products for purchase, so relevance and sales performance both matter: a listing that converts better tends to rank better. Amazon also reads structured product attributes, and Alexa for Shopping answers shopper questions from the whole listing.
Request a Marketplace Growth Audit. A senior operator reviews your account and hands you a roadmap within 5 business days, at no cost, whether or not we work together.
An Amazon SEO agency gets your products found and chosen on Amazon. That covers search research, listing copy and backend terms, product attributes, images and A+ Content, and testing. At Prime Team it also covers Alexa for Shopping, Amazon's AI shopping assistant, and runs alongside your advertising.
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