Amazon DSP Display Advertising

Data-Driven Amazon DSP Display Advertising Services for Scalable Growth

Prime Team provides expert Amazon DSP display advertising services to help brands reach high-value audiences across Amazon-owned properties and premium third-party websites. With 5+ years of experience in performance marketing and programmatic advertising, we help brands leverage Amazon DSP (Demand-Side Platform) to drive awareness, retarget shoppers, and increase conversions at scale.

Whether you want to retarget Amazon shoppers, reach new audiences off-Amazon, or support full-funnel growth, our Amazon DSP advertising agency builds strategies focused on ROAS, brand lift, and measurable revenue impact.

What Is Amazon DSP Display Advertising?

Amazon DSP is a programmatic display advertising platform that allows brands to buy display, video, and audio ads both on and off Amazon, using Amazon’s rich shopper data.

With Amazon DSP, you can:

  • Target in-market and lifestyle audiences
  • Retarget shoppers who viewed or purchased products
  • Reach customers even if you don’t sell directly on Amazon
  • Run full-funnel campaigns (awareness → consideration → conversion)

Our Amazon DSP Display Advertising Services

As a specialized Amazon DSP advertising agency, we manage end-to-end DSP campaigns designed to deliver scale, precision targeting, and strong ROI.

1. Amazon DSP Strategy & Audience Planning

We start by defining a custom DSP strategy aligned with your brand goals and customer journey.

Includes:

  • Audience segmentation (in-market, lifestyle, competitor, retargeting)
  • Funnel mapping (upper, mid & lower funnel)
  • Channel & placement strategy

2. Advanced Audience Targeting & Retargeting

We use Amazon’s first-party data to reach shoppers with high purchase intent.

Targeting options include:

  • Amazon shopper retargeting
  • Product & category viewers
  • Competitor ASIN targeting
  • Lookalike & lifestyle audiences

3. Amazon DSP Display & Video Ads

We create and manage high-impact display and video ads across Amazon and third-party inventory.

Ad formats we manage:

  • Display ads
  • Video ads
  • Mobile & desktop placements
  • Amazon-owned sites (Amazon, IMDb, Fire TV, Twitch)

4. Full-Funnel Amazon Advertising Approach

Amazon DSP is not just for awareness — we design full-funnel strategies that support Amazon PPC and SEO.

How DSP supports growth:
  • Upper-funnel brand awareness
  • Mid-funnel consideration & retargeting
  • Lower-funnel conversion support
  • Increased branded & organic search lift

5. Optimization, Reporting & ROAS Tracking

We continuously optimize campaigns using real performance data.

Ongoing optimization includes:

  • Bid & budget adjustments
  • Audience performance analysis
  • Creative testing & refresh
  • ROAS, CPA & attribution tracking

Why Choose Prime Team as Your Amazon DSP Advertising Agency?

✔ 5+ Years of Programmatic& Performance Marketing Experience
✔ Deep expertise in Amazon DSP & shopper data
✔ ROI-focused full-funnel advertising strategies
✔ Transparent reporting & actionable insights
✔ USA market & enterprise-level execution
✔ White-hat, Amazon-compliant practices

We don’t just run ads — we build scalable Amazon DSP systems that fuel brand growth.

Who Can Benefit from Amazon DSP Advertising?

  • Amazon FBA & Seller Central Brands
  • Vendor Central Brands
  • DTC Brands (even without Amazon storefronts)
  • Enterprise & High-Growth Brands
  • Brands focused on awareness + retargeting

Our Amazon DSP Advertising Process

  1. Discovery & Goal Alignment
  2. Audience & Funnel Strategy
  3. Creative & Campaign Setup
  4. Continuous Optimization
  5. Performance Reporting & Insights

Results You Can Expect

  • Expanded reach beyond Amazon search
  • Improved brand awareness & recall
  • Higher conversion rates through retargeting
  • Stronger ROAS across channels
  • Better overall Amazon account performance

Frequently Asked Questions (FAQs)

Can Amazon DSP improve Amazon sales and organic rankings?

Yes. By increasing brand awareness and retargeting high-intent shoppers, Amazon DSP can support higher conversion rates, branded search growth, and overall Amazon performance.

Do I need to sell on Amazon to use Amazon DSP?

No. Brands can use Amazon DSP even if they don’t sell products directly on Amazon, making it ideal for awareness and off-Amazon traffic strategies.

How is Amazon DSP different from Amazon PPC?

Amazon PPC targets shoppers within Amazon search results, while Amazon DSP enables off-Amazon and on-Amazon display advertising for broader reach and retargeting.

How much does Amazon DSP advertising cost?

Amazon DSP typically requires a minimum ad spend, often starting from $10,000+ per month, depending on region and campaign scope.

What is Amazon DSP display advertising?

Amazon DSP display advertising allows brands to run programmatic display and video ads using Amazon’s shopper data across Amazon-owned and third-party websites.

Ready to dominate?