V Beauty Pure
132%
Increase in Sales
53%
Increase in Impressions
87%
Increase in Shop Visitors
V Beauty Pure
VBeauty Pure engaged Prime Team to accelerate growth on TikTok Shop by leveraging affiliate creators and driving top-of-funnel brand awareness on TikTok Shop, while also creating a halo effect on both Amazon and DTC.
The Challenge
Amazon CPCs were climbing and there was an over-reliance on advertising to not just grow, but maintain sales levels on Amazon with both more established and emerging competitors flooding the channel.
The Solution
This was accomplished by optimizing over 450 product listings, a sound sampling strategy, hands-on vetting and selection of affiliates along with robust creator briefs that encouraged multiples posts.
The Results
In under TWO months, sales doubled, impressions increased by 53% and Shop visit increased by 87%.
