Tide
38%
Increase in Conversion Rate
35%
Increase in Sales
Optimized Creative Unlocks Sales
The Tide-to-Go Pen team wanted to refresh their presence on Amazon. After partnering with Prime Team, both Conversion Rate and Sales grew substantially YoY.
The Challenge
With multiple brands, product categories, and both a Vendor Central and Seller Central account, the quality of listings were inconsistent and need to be both standardized and refreshed to compete with emerging competitors.
The Solution
Triage best-selling ASINs across 1P and 3P, testing asset updates natively via Amazon's Manage Your Experiments tool to ensure a quantifiable lift in sales, while optimizing main images, secondary images, brand stories, A+ content, copy & SEO.
The Results
A blended lift of 38%+ across listings on both 1P and 3P, with sales also increasing by 35%.
