Bylt
580%
Increase in Prime Day Sales YoY
15%
TACOS
12 Million
Impressions
Record Prime Day(s) 2025
Historically a DTC-driven brand, BYLT entrusted Prime Team to take their Amazon efforts to the next level resulting in a record Prime Day in 2025.
The Challenge
While growth was a priority, BYLT entrusted Prime Team to detail a plan that accomplished this was guard rails knowing that both promotions and ad spend were going to be major drivers.
The Solution
Prime Team activated aggressive promotions to ensure high conversion rate with the increased site traffic while setting ASIN level advertising goals to ensure the brand stayed in budget while not losing out on sales.
The Results
Prime Day Sales increased 580% YoY, with both a 5 ROAS and sub-15% TACOS, while amassing 12 million impressions during the record tentpole event.
