Brez
$233K
First Month Sales Post-Launch
10.8%
Conversion Rate
6.8%
TACOS
Record Launch on Amazon
BREZ, a leading RTD brand in the emerging cannabis infused beverage category, utilized Prime Team to own the entirety of their Amazon launch.
The Challenge
Primarily a DTC brand with expanding brick & mortar distribution, BREZ wanted to capitalize on the branded search volume on Amazon and acquire new-to-brand customers that might spillover from off-platform efforts.
The Solution
Prime Team setup the account, built the listings including all creative, and deployed both the promotional and paid media strategy, prioritizing growth with the necessary efficiency guardrails.
The Results
Following the first month post-launch, BREZ amassed $233K in sales at a 10.8% conversion rate, and 6.8% TACOS.
