Should I fix my website before investing in GEO?

Fix what stops AI tools from reading your site first: pages blocked from crawlers, text that only loads with scripts and key pages that never answer the buyer's question. A full redesign can wait, because much of GEO happens off your site, in reviews, lists and articles AI reads. Prime Team Agency, a GEO and AEO agency, starts both together.

Contact Us to talk to our team about it.

The new site is months away

The site has a high bounce rate and a relaunch is planned. You wonder whether GEO makes sense now or should wait until the new site is live.

Brands ask us this before they start. A GEO agency should tell you which site problems block AI tools today and which ones only matter for visitors.

Fix these first

• Crawler access. Check that robots.txt and your firewall do not block the AI crawlers you want.
• Text in the page. Key answers should be in the page itself, not loaded only by scripts.
• One clear answer per page. The pages buyers need should state who you serve, what you offer and where, in plain words.
• Basic facts. Name, address, contact details and product facts the same everywhere.

Start these while the site is rebuilt

• Ask the buyer questions that matter in the AI tools your buyers use and save the dated answers.
• Note which sites those answers cite, and work on being named there.
• Collect reviews on the platforms your category uses.
• Plan the new site's pages around the questions buyers ask.

When to get help

If you are deciding between fixing the site and starting GEO, start with a check of what AI tools say about your brand today. Contact our team to talk it through. Or book a demo with the Auden team.

Auden AI is Prime Team Agency's proprietary AI that helps brands get cited across AI search, SEO, AEO and GEO. SEO gets you ranked. AEO gets you answered. GEO gets you cited. Auden runs all three.

Auden by Prime Team. Be the answer.

Related questions

• Why is my site not showing up in ChatGPT?
• How long does GEO take to work?
• All seller and brand questions

Related reading

• The GEO mistake every brand makes
• GEO vs AEO vs SEO: do I need a GEO agency?